The exciting collaboration between Kumpoo Badminton and the beloved Chinese IP B.Duck brings together fun, creativity, and athletic spirit. A full lineup of co-branded products will officially launch on KUMPOO CANADA, injecting fresh energy into Kumpoo’s playful and stylish approach to sports performance.
A Cross-Industry Collaboration Filled With Double the Fun
With its bright round eyes, pouty beak, iconic spiky tuft, and adorable, adventurous personality, B.Duck has become one of China’s most recognizable and beloved original IP characters.
Since its debut in 2005, B.Duck has built a massive fanbase by championing the core concept of cultural identity and embodying the motto “Be Playful.” The character promotes positivity, confidence, and an optimistic lifestyle—earning its place as a widely celebrated national IP.
Kumpoo, known not only for producing high-quality sports equipment but also for its forward-thinking innovation, continues to empower athletes with cutting-edge performance and uplifting energy. In this collaboration, Kumpoo blends its design and manufacturing expertise with B.Duck’s iconic imagery, giving sports gear a fresh visual identity and spreading a lifestyle rooted in optimism and freedom.
This co-branded collection includes badminton rackets, shoes, apparel, towels, sports caps and more. Whether you’re picking up a racket for the first time or you’re a seasoned competitor, stepping onto the court with this playful collection makes every swing a joyful challenge.
IP Collaboration Unlocks New Possibilities for Sports Brands
The adventurous, courageous spirit of B.Duck aligns perfectly with Kumpoo’s brand philosophy: “TAKE THE CHALLENGE.” As a globally recognized Chinese IP, B.Duck has an enormous and dedicated fan community. Meanwhile, Kumpoo holds a strong reputation in the sports industry—especially in badminton—appealing to athletes, sports lovers, and those pursuing an active lifestyle.
By launching this cross-industry co-branded series, Kumpoo and B.Duck aim to merge sports culture with beloved IP design, offering consumers an entirely new visual and tactile experience. The two brands also introduced creative marketing campaigns under the theme “Play With Joy”, including content creation contests, themed emojis, wallpapers, avatars, and more.
Bringing together badminton and a popular national IP creates a new emotional and cultural bridge—connecting with young consumers through sports, self-expression, and community identity. This collaboration makes badminton more diverse, more fun, and more engaging than ever before.
A New Way to Experience Badminton — Don’t Miss Out
This cross-over partnership not only increases awareness and participation in badminton but also uses the cultural influence of B.Duck to introduce the sport to a broader audience. The result is a refreshing mix of excitement, charm, and surprise across the entire product line.
If you’re a fan of B.Duck or love collecting unique sports gear, this is a collaboration you won’t want to miss!